Ash Blackwell
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UX/UI Design &
Product Strategy
Product specialist working across UX, UI, systems and digital service journeys.
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Selected projects
Personal project - In development
Designing for the working day of independent practitioners
An independent product project exploring how mobile-first tools can reduce admin and support the realities of running a service business.
App case study
Designing the client experience for a digital broadcast event
Planning and delivering a phased client experience across changing user states, ecommerce, account areas and livestream access.
Best Companies Case Study
Redesigning the system behind the event experience
A mobile-first redesign that tackled both the attendee experience and the CMS structure behind inconsistent, outdated event information.
Wales Comic Con Case Study
Freelance Project - UI Concept design
Website redesign & branding for a swimming school
Using customer research and usability testing to simplify a mobile-first booking journey and better communicate the school’s proposition.
Shark Squad Case Study
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