Context
With the swimming schools popularity growing, Shark Squad required a complete refresh of how they presented & positioned themselves online.
Their existing website was not accurately presenting their unique take on teaching and their friendly learning environment centred around children’s individual abilities.
The website content required more structure & informative relevancy to the target audience, particularly when being discovered by users with no verbal referral from someone already using the services.
Solutions
A new UI was designed to replace the dated old one with a focus on accessibility, informative content and mobile optimisation.
Clear CTAs were identified and implemented to reduce cognitive load and increase booking conversions.
A new digital booking system was designed to streamline the experience and reduce the back and forth that previous booking methods required, with the focus of reducing drop-off rates caused by the over complicated, vague and long winded process that was in place before.
