Wales Comic Con

Creating a seamless user experience through leveragingback-end capabilities.

Wales Comic Con was founded in 2008 from humble beginnings with just 150 attendees for the first event in a university sports hall in Wrexham.

The event grew exponentially in popularity over the years and at it's peak averaged 30,000 visitors annually.
UX/UI
Responsive design
Webflow development
Content design
Shipped

Context

The website was built in 2015 using Webflow (previously a WordPress website) with an average visitor count of 60,000 per month. While it was overdue for a UI makeover, it quickly became clear that a UX overhaul was required too.

The analytics showed that 80% of website traffic are mobile device users, and with the previous design not being mobile optimised, this posed a lot of unnecessary challenges for customers looking for information and tickets to the event.

With Webflow being a relatively new platform when building the original site, the options available today didn't exist at the time, or had not been fully utilised, making for a rather complicated and messy update process for editors.

User pain points

80% of users having a poor mobile experience

Mobile experience broken, with the navigation not in the correct place, images clipped off andneedlessly long pages that were originally made for desktop only. 80% of users access viamobile devices.

Important information unavailable

Essential information was not easy to find, or completely unavailable making users resort to the Facebook page for the info, where it was easily missed. Ultimately it leading to the user having to do too much research to find basic information that should be easily accessible on the website in the first place.

Conflicting information & broken/outdated links

Because of the way that the original site was built, elements needed to be manually updated individually, resulting in certain information not being changed. There were also spelling errors as well as broken links.

Project Constraints

Reviewing the problem

"How might we improve the information consistency and content accuracy for mobile device users"
It quickly became clear through research that more work needed to be done to improve the information delivery via the website. Armed with the newly defined problem statement it was time to get to work!

This resulted in the need to reflect on the information architecture of the site andlooking into the back-end content management process for editors of the site to ensure mistakes didn't happen as easily in the future.

Changes overview

1. A new CMS system was created with logic linking to multiple sections of the website via onesingle editable dashboard with instructions and required fields for content editors.
2. Cancellations were kept up to date with a toggle feature added into the CMS panel that when activated would automatically remove the cancelled guest from the active list and add the name into the cancellations box.
3. Adapted design for mobile users based on the data that 80% of users were from mobile devices. The navigation was completely overhauled and designed for mobile first along with all screens being adapted.
4. Components added for easy editing across pages to create a more streamlined approach to changing information between events. This greatly improved the consistency across the site and reduced issues such as outdated links and buttons being left up.
5. Adjusted site map: Additional pages were added based on user requests and research along with renamed navigation elements using more accurate and descriptive titles.

Screens

Compromises & considerations

A general landing page redirecting to other specific event pages was considered, or rather, using a "hub and spoke" dashboard model. With different colour schemes, branding, and naming conventions to depict that it's a different event site.

Due to time constraints and factors such as potentially causing confusion to customers, this direction wasn't taken. The combined approach while not ideal, was considered the best approach for this iteration. The main goal was to focus on and fix the more immediate issues first.

Filters and search functions while great quality of life features for the website, they were not feasible in the short time span available. The additional functionality would have extended the launch date considerably, and has been added to the backlog for future implementation.

Some "nice to have" pages were added to the backlog to apply in future iterations.
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